Step by Step PLR Digital Products using Free Tools

PLR digital products offer passive income potential. Learn to create PLR digital products with Canva, target niche problems, and market them on social media in 2023.

Hey lovelies! In this article, I’ll dive into PLR digital products, breaking down what sets them apart from MRR (Master Resell Rights) products, how to identify the problems your niche faces, brainstorm ideas for digital products that provide real solutions. Most importantly we will go step by step through the creation process using Canva and I’ll give you some ideas for marketing your PLR digital products on social media platforms like Instagram, TikTok, and Pinterest. 

Introduction 

Digital products allow you to bundle up your expertise or something you are passionate about and share it with your audience by identifying their problems and offering valuable solutions in the form of digital products. Digital products can be anything from an eBook, planner, checklist or even a ‘How to’ course. The beauty of digital products is they can be for any niche, are created once and can be sold many times over, unlocking passive income streams! 

Understanding PLR and MRR: Unpack the Difference 

Before we get into HOW to create PLR digital products using Canva, it’s important to understand the difference between PLR and MRR. PLR and MRR digital products are both great, beginner friendly options that can be resold for 100% profit, but they are distinctly different digital products. 

MRR products are, ‘done for you’ and give you the permission to resell a digital product as is. You cannot claim authorship or edit the product in any way. This is an easy option for beginners, but it offers less creative control. 

Want a ‘done for you’ MRR digital marketing course that will teach you everything you need to know, that you can resell for 100% profits? Check out the course I did HERE.

PLR products also give you permission to resell the digital product, but you also have the right to rebrand and modify a digital product as your own. This means you can edit, customize, and put your name on it. PLR products are more flexible, allowing you to make substantial alterations to suit your target audience’s specific needs. 

Identifying Niche Problems: The Foundation of Any Valuable PLR Digital Product 

There is no point in creating a PLR digital product that nobody will buy, right? The key to creating digital products is providing value to your target audience. You cannot skip over understanding your target audience and the problems they face. It’s a bit like being a detective, seeking out the pain points and challenges that plague your niche. Here’s how to get started: 

• Research Your Niche: Dive into your chosen niche and explore forums, social media, and online communities where your audience hangs out. Write down the questions they ask and the issues they discuss. 

• Keyword Research: Use keyword research tools to discover the most searched terms and phrases within your niche. 

• Competitor Analysis: Study what your competitors are offering. Identify gaps in their product offerings or areas where you can provide a unique perspective or solution. 

The free research tools I used when I started out were Google Search, Google Trends, Google Keyword Planner, KeywordTool.io, Answer the Public, SEMrush (free version), Ahrefs (7-day trial) and social media platforms such and Instagram, Tiktok and Pinterest. 

Brainstorming Ideas for Digital Products: Solving Niche Problems Creatively 

Once you’ve identified the problems your niche faces, it’s time to brainstorm ideas that address these challenges. Here are some creative options to explore: 

• Ebooks: Craft comprehensive guides or ebooks that delve into specific topics within your niche. Provide actionable advice, tips, and solutions to common problems. 

• Templates and Worksheets: Create templates, checklists, or worksheets that simplify complex processes or tasks for your audience. 

• Infographics: Design visually appealing infographics that convey complex information in a digestible format. Infographics are highly shareable and can drive traffic to your site. 

• Video Tutorials: Consider recording video tutorials or courses that walk your audience through a step-by-step process. Video content is increasingly popular. 

• Printable Planners and Checklists: In niches related to health, productivity, or personal development, printable planners and journals can be a hit. 

For an in-depth tutorial on exactly how to write content for your PLR digital products, head over to my blog post Using Free AI Tools to Help You Write PLR Digital Products.

Crafting Your PLR Digital Product with Canva: Step-by-Step Guide 

Create a professional looking eBook for FREE with Canva FAST with this Step-by-Step YouTube tutorial. 

Fabienne Hanson has a great channel all about helping people make money online, side hustles and entrepreneurship. In this video Fabienne goes through the exact steps I followed to create my first eBook in Canva. Canva is a versatile design tool that is used by both beginners and professionals to create stunning digital products. The free version has some beautiful templates and is all you will need to create PLR Digital Products! 

Grab a copy my free eBook ‘How to launch your digital marketing business’ HERE’ 

Selling and Marketing Your PLR Digital Products 

Creating a PLR digital product is just the first step, you need to know how to market it. Here are some strategies for promoting your digital products for free on social media platforms: 

• Instagram: Leverage the power of visuals on Instagram. Create a Keyword rich profile that your digital products in your profile bio. Use high-quality images and captions that highlight the benefits of your products. Research relevant hashtags to your niche and engage with your audience through stories, reels, and regular posts. 

• TikTok: TikTok is a creative hub where short videos can go viral. You can create informative videos talking to your niche about your digital products and send your audience to your link in your profile bio. Also use relevant keywords and popular music to increase post visibility and repurpose your TikTok content to Instagram reels and Pinterest video pins! 

• Pinterest: Pinterest is visual search engine. Pinterest users use the platform for both inspiration and answers to specific questions. Pins need to be unique and visually appealing with compelling SEO optimised descriptions and keywords. Also consider joining group boards in your niche to expand your reach. 

• Email Marketing: Collect subscriber emails on your landing page and nurture your audience with weekly or monthly newsletters that feature links to your digital products, along with special offers or important information for your subscribers. 

Maximise Your Link in Bio 

As a digital marketer your ‘link in bio’ serves as the gateway to your digital products, allowing you to direct your audience to your website landing page, blog, online store such as Stan Store or Etsy, or a Link tree where you will house your digital products. 

When starting out I recommend using a tool like Link tree, which is a free ‘hub’ for your audience can access to your digital products.  When you are ready to start monetizing, you can switch to something like a Stan Store, which is an online store front where you will be able to offer digital products for a fee and other services such as 1:1 strategy sessions or blog or social media account audits. 

Wrap Up 

I hope this article has helped you not only tap into the potential of PLR digital products but has also given you the tools and exact steps to follow to create your very own digital products! 

Remember, the key to creating digital products that sell is the unique perspective, value and creativity you bring to it!